Friday, 11 December 2009

A Proud Day

Captain's Log Stardate Year 1, day 300 and something. We received the first proto type on a heavy rainy English day to our studio (ironically named 'Sunny Cove Studios'). Taken on an ancient camera phone with our lucky ships cat trying to get a look in too. This is our first born, it was a proud day.

Birth of a Brand

Well, if you're reading this you've found yourself along side us at the beginning of a journey. This blog is about our journey, sharing our development and thoughts, a behind the scenes view of our way.

We hope this will become a place to escape, a slide to the beach. A place to share inspiring stories or products we like and places to see. Stop by, take off your shoes and dig your toes into the sand. Doesn't it feel good?

Tuesday, 1 December 2009


"The act of giving back an old piece of recycled clothing so it can too again be recycled, in return for a helping hand towards another piece of recycled clothing".

For us sustainability seems too general a term , we want to focus the entire product life into a 360 degree process. With responsible thinking we can promote new methods of production and business models.

By working with Teijin's Eco Circle programme we are able to use a superior recycled polyester that can inturn be recycled back into raw polyester and reused into new products.
This process reduces energy consumption by 84% compared to the production of virgin fibre and cuts emissions by 77%, despite the additional impact of transport and shipping reclaimed material.

We do however reckon that our boardies are so well made and long lasting it'll be a while before we see our 'rizcycling' programme taking off. Oh well, best to be prepared eh?