Monday, 23 November 2009

Our first Collaboration





Greg Heinimann is a successful book cover Illustrator and graphic designer. He is also a folk guitarist and modern day dandy. All these characteristics meld perfectly with us and enhance our own sensiblilities too. It has been great having Greg on board to carve and style the graphic identity into the brand from it's birth. We like his traditional approach and skill of drawing and type setting and the use of illustrations to story tell. We also love the updating of classic styles and menswear traditions with a contemporary take on it.

We look forward to where his pen is going to take us and hope this gentlemanly scroll will stroll for a long while more.


Monday, 9 November 2009

Alive with Pleasure!


It's been fizzing around for a long while, this expression I love and once heard or saw somewhere on my travels one research trip years ago. It was a feeling I knew was right and perfect for a tag line.

As the concept of the brand grew, the tag line could only be one thing. It's a mood everyone can relate and yet can be different to everyone too. For me it conjures of old school vocab, tongue in cheek humor and a sense of untainted happiness. It's got gusto and it makes me smile.

On doing some further research however, it turns out it does already exist have a small cult following from the retro cigarette brand advertising of the 80's. Back in the day when smoking
was good for you.

It seems even more fitting that in our present world of advertising and social values it can be now be used for a new type of 'good for you'. Spark up a pair of Riz Board shorts, you'll feel 'Alive with Pleasure!'




Saturday, 7 November 2009

Shine

In a challenging world of contradictions and an era confused by the past and future,
we look for meaning and we look for nothing. Style over substance is losing its shine
and shine is harder to see in a world clouded by ease.